International Centre for Health Innovation, February 2014
- The purpose of this paper is to examine the personalization of health systems in a way that goes beyond the clinical consideration of personalization at the cellular/genetic level, and begin to consider personalization that is focused around individual and population-level health goals enabled through greater access to information technologies. To do so, we consider the following questions:
- What matters to individuals in regard to health personalization?
- What are the emerging trends in technology and consumer behaviour that are contributing to and infl uencing the personalization of health systems?
- What are the key personalization strategies that have been successfully used by industries and organizations outside of healthcare?
- What could a personalized health system look like?
- What are the necessary steps health systems must undertake to achieve personalization?
