30 September 2021

Digital opportunities for women’s wellbeing: How femtech and other digital platforms can overcome barriers to health access

Digital opportunities for women’s wellbeing: How femtech and other digital platforms can overcome barriers to health access
Thrive September 2021
  • Drawing on information from a literature review, survey and focus groups this white paper highlights the barriers which are stopping women accessing face-to-face health services and information. It spotlights three key themes: 1: Why concern about the quality of online information impacts how women use digital platforms. 2: How diverse authorship is key to providing higher quality, more relevant information. 3: The importance of understanding how women engage with digital resources in order to create platforms that meet female needs. 
  • (“Thrive is a value-driven agency specialising in powerful health and behaviour change content, campaigns and programmes.”)