EPPI-Centre, Social Science Research Unit, UCL Institute of Education, University College London, September 2020
- The term ‘precision public health’ (PPH) refers to a new approach in public health which involves the use of novel data sources and/or computer science-driven methods of data analysis to predict risk or outcomes, in order to improve how interventions are targeted or tailored, with the aim of making them more individualised and therefore more effective and cost-effective than methods currently in use. This critical review outlines key assumptions underpinning the PPH approach and identifies potential challenges in its application.
