Spreading change and supporting self management through the EAST framework

Two publications from NESTA using the EAST framework which says that to encourage a particular behaviour you must make it Easy, Attractive, Social and Timely. Both feature a number of low-tech, pragmatic and manageable activities which can increase the spread of person- and community-centred health and wellbeing programmes

Spreading change: A guide to enabling the spread of person- and community-centred approaches for health and wellbeing
NESTA 6 September 2016

• This guide outlines how behavioural science can help spread the take-up of person- and community-centred approaches to health and wellbeing.

Supporting self-management: A guide to enabling behaviour change for health and wellbeing using person- and community-centred approaches
NESTA September 2016

• This guide offers a framework for understanding and changing behaviour, and real-world examples of how these changes happen in practice. It is written for people who support those living with long-term conditions, or who help people avoid these conditions using person- and community-centred approaches.